Retail Media that builds
brands and drives sales.
Reach consumers when purchase decisions are actually made. We are building the independent retail media network across the Nordics, the USA and Asia.
THE FASTEST GROWING CHANNEL IN ADVERTISING
What the world spends on retail media this year.
WARC / WPP Media, Nov 2025New money into the channel in twelve months.
WARC / WPP Media, Nov 2025Of all advertising on earth. Bigger than all TV combined.
WARC / WPP Media, Nov 2025Of all DOOH growth to 2029 happens inside the store.
Industry forecasts, 2025–2029WHERE MEDIA
MEETS COMMERCE
Retail Media is more than another advertising channel. It connects brands with consumers in the moments that matter most — inside stores, shopping centres and retail destinations where buying decisions happen every day.
By combining contextual relevance, premium digital inventory and data-driven optimisation, Billbords helps brands increase awareness, influence purchase decisions and drive measurable sales.
WHY RETAIL MEDIA?
Reach consumers close to the point of purchase
Influence buying decisions when shoppers are ready to act.
Build brands while driving performance
Combine upper-funnel branding with lower-funnel sales activation in one media channel.
Smarter, data-driven campaigns
Target audiences based on location, timing, context and consumer behaviour.
Measure real business impact
Track campaign performance with meaningful insights and optimise continuously.
RETAIL MEDIA
SOLUTIONS
Whether you want nationwide reach or activation in a single location, we build the right solution.
Grocery Retail
Shopping Centres
Malls
Pharmacies
Consumer Electronics
DIY & Home Improvement
Restaurants
Convenience Stores
Airports
Hotels
Retail Parks
Lifestyle Destinations
DOOH, IN-STORE
AND RETAIL MEDIA
The three are used interchangeably, and they are not the same thing. The difference is not the screen — it is who owns the audience, what data drives the targeting, and which budget pays for it.
That last point is the one that matters most: retail media reaches trade and shopper marketing budgets that classic out-of-home never touches.
| Attribute | DOOHGets people to the store. | In-store mediaMeets people inside the store. | Retail mediaCloses the loop back to the purchase. |
|---|---|---|---|
| Where | Public space — roadside and transit | Inside the store | The retail environment |
| Media owner | The media owner | The retailer or a media partner | The retailer |
| Targeting | Location, time, traffic flow | Store, zone, time of day | Shopper and basket data |
| Measured in | Contacts and opportunity to see | Ad plays, impressions, footfall | Sales lift and purchase attribution |
| Paid from | The media budget | Media and shopper budgets | Trade and shopper marketing budgets |
ATTENTION AT THE
MOMENT OF PURCHASE
Retail Media is transforming how brands invest in advertising. As traditional channels become increasingly fragmented, retailers own something more valuable than ever: attention at the moment of purchase.
Billbords helps brands unlock that opportunity.
READY TO GET CLOSER
TO THE PURCHASE?
Let's build Retail Media campaigns that deliver measurable business results.